by Janus Boye
We don’t do breaking news, but instead we try to share insights from our members and extended network of friends, and at least once a year, we look at the stats to see which posts really made an impact.
We actually managed to do 63 blog posts this year, which is up from 40 in 2019. Is that a good thing on a crowded World Wide Web? We think so, in particular given that it’s been a year with less in-person meetings and far fewer conferences. This means that it’s been harder to get to the unique lessons learned from practitioners and experts alike.
A big thank you to everyone who’s found the time to contribute. It makes a huge difference and it’s what keeps us going. Picking just five posts is unfair, but this is the season of lists and reflection, so here you go.
A new grand compromise in content management
What can we do to ensure that no persona gets left behind in content management, especially as we begin to discuss requirements surrounding digital experience management?
Preston So from Oracle looked to fields as diverse as geology and motivational psychology and expanded our sights to dimensions beyond the static web to forge a new grand compromise between content editors and marketers and their engineering counterparts to foster a bright future for the CMS — and how we can create and contribute to initiatives to support it.
As he said:
The challenge is to ensure both developer teams and marketer teams are satisfied
A screenshot from the member call with Aiste 2nd from the top.
With 3 chatbots in production and one more launched during the height of COVID19 in April, Danish insurance firm Tryg saw a substantial usage increase and also learned a few valuable lessons.
Aiste Hoffbeck is digital front runner at Tryg in Copenhagen and joined our member conference call series to share insights on their chatbots. She also shared what did not go so well with the chatbots.
The World Has Changed. So How Are You Going To Change?
In an entertaining and inspiring member conference call, Sree Sreenivasan, offered his insights, thoughts and tips on the pandemic and beyond. This post is not a transcript of the talk, but rather a few of my observations from what’s probably the best show we have put on during COVID-19!
Sree is the former chief digital officer of The Met Museum, Columbia University and City of New York. Today he’s a leading social and digital media consultant and trainer.
Whether in person or on a social media platform, Sree’s advice was clear:
Build your connections when you don’t need them
What Got You Here, Won't Get You There
Take a moment to reflect on this statement “What Got You Here Won't Get You There”. This was used by Marshall Goldsmith in his book with the same title. Think about it in relation to the various website and web application projects you have been involved with over the years, whether you have been on the technical or business side.
In this excellent and clearly popular guest post by our member Lars Birkholm Petersen, he reminded us that what was a new, state-of-the-art website 3 years ago is outdated today. In the same way, what we recently launched most likely won’t continue to meet our needs a couple of years from now.
He also reminded us to build fast websites and his post asked some good questions:
What was your latest web project and what were the objectives that guided you to where you are today?
Will this project and those objectives still be relevant over the next couple of years?
What are the factors we need to consider today that we didn't consider yesterday?
Why are most organizations stuck solving the same content problems as 20 years ago?
Despite advancements in technologies and methodologies which have made scaling these operations cheaper, faster, and far more capable, it’s clear from the research in the market; over time a large percentage of organizations still have sub-par customer experience and despite falling prices for tools and services, overall costs for customer experience delivery still remain high.
In this post, Mark Demeny tried to break these problems down from a wider, strategic view, to a more tactical level.
Personally, my favourite part was his chapter titled: Continually failing to learn from mistakes.
To make things a bit more personal this year, we introduced our expert of the month series back in May with UK-based Andrew Pope. In August we featured Gurdeep Singh, which was our most-read profile so far. He leads the Robotics Center of Excellence at Tryg in Copenhagen.
Finally, and looking back further, we also need to give an honorary mention to these 2 older posts. Looking at our stats, these have become evergreens and have more views than some of our 2020 posts.
How AI Assistants Will Impact Businesses And Consumers (published in 2018 by Sam Pouyt)
The Office 365 Adoption Challenge: “I barely have time to do my work. When am I supposed to find time to innovate?” (published in March 2019 featuring Lil Sawyer from Grand & Toy)
Learn more about what matters to our community
How about the Top five articles from 2019 or top five articles from 2018
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