Sarah Wilson-Reissmann (DE)
UX & UI Team Lead at Canyon Bicycles
Based in Hamburg and originally from Colorado
Boye Aarhus 24 conference
Presentation: From Projects to People: Optimizing Your Leadership Focus
Track: Design Leadership
Date: November 6
About Sarah Wilson-Reissmann
Sarah is a creative problem solver and user expert with a Master's in Psychology and over 15 years of experience advocating for customers and communication. She is passionate about strategizing, designing, and implementing solutions that bridge user experience and business goals.
Sarah excels in early UX concepting, information architecture, wireframing, prototyping, and developer handoff. With a background in psychology and HR, she is an expert on users and their behavior, living in the details while maintaining a big-picture perspective.
About Canyon Bicycles
Canyon Bicycles GmbH is based in Koblenz, Germany, and is renowned for being the world’s largest direct-to-consumer (DTC) bicycle company.
Canyon specializes in designing and manufacturing high-performance road bikes, mountain bikes, hybrid bikes, triathlon bikes, and e-bikes.