Rahel Anne Bailie (UK)

  • Renowned international expert on content strategy and operations working at TWi in Cork, Ireland as Content Solutions Director

  • Co-authored the Content Strategy book in 2012 together with Noz Urbina and contributed to Content Operations from Start to Scale: Perspectives from Industry Experts

  • Has worked with brands such as eBay, Babylon Health, City of Vancouver, and the UK government. She based in London.

Boye Aarhus 23 conference

Presentation: Finding the right approach to content operations
Track: Digital Communication
Date: November 9

Boye Digital communication masterclass

Date: May 10, 2016
Location: Aarhus

Boye Aarhus 15 conference

Presentation: Pushing syrup through a straw: More content than capacity

Workshop: Intelligent search needs intelligent content: Combining old editorial and new markup methods for content findability

Boye Aarhus 14 conference

Tutorial: Rethinking Content — Getting more from your content assets. Download: Slides as PDF

Presentation: Do you trust me now — content in the age of social media
Download: Slides as PDF

About Rahel Anne Bailie

In December 2023, Rahel joined TWi as Content Solutions Director.

She is a results-driven content strategist specializing in content operations, with a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally.

Her strength is diagnostics: calculating how to use content to deliver compelling experiences and using content structure and standards for both operation efficiencies and as a way to increase ROI of product lifecycle content.

Rahel is a Fellow of the STC, ISTC, and The RSA. She is a recognised thought leader in the content strategy field, having authored and contributed to several industry books, magazines, and academic journals.

She presents at events worldwide and has been a guest on numerous podcasts and webinars. Until recently, she hosted the Let’s Talk ContentOps webinar series and is launching a podcast called Gen AI. She also teaches several courses in the first ever Content Strategy Master’s Program at FH-Joanneum in Austria.

About TWi

TWi is a leading content consulting company with services that span technical communications, learning, and translation and localization.

Based out of Ireland, TWi supports global companies to meet their business goals through innovative knowledge transfer solutions that combines our exceptional team with the latest secure AI-powered technologies.

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