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Philip Illum Thonbo (DK)

  • User Experience Lead at Playable

  • Previously worked as User Experience Manager at Salling Group

  • Based outside Aarhus and take the light rail to work

Boye 22 Aarhus conference

PRESENTATION: What is definition of done on discovery?
TRACK: Project to Product
DATE: Wednesday, November 9

Boye 19 Aarhus Conference

PRESENTATION: Motivation Design
TRACK: Customer Experience
DATE: Wednesday, November 6

Boye 18 Conference

Digital Commerce: Getting ahead of our customers  
TRACK: Digital Commerce
DATE: Thursday, Nov 8

About Philip Illum Thonbo

Over the last 19 years Philip has worked with digital touchpoints in brand engagement. Everything from apps and game design to loyalty programs and rich web experiences. For brands like Coca-Cola, LEGO, Microsoft, Bang-Olufsen, Ford and many more.

Philip started his career, designing and developing websites and games with Photoshop and Flash. With heavy focus on animation and motiongraphics. About half the client work he has done has been within the kids and teenage segment. designing for kids is an significantly different approach in contrast to the adapted mobile consumer. Keeping in mind that the younger users do not necessarily recognize many of the classic interaction patterns, that is used on mobile platforms or desktop.

Over the last two years Philip has been working in retail, trying to improve the user experience in eCommerce, payment apps, loyalty schemes and subscription services. Although this is radically different from games and kids branding. Having a broad sense of design can be a good thing.

In the sparetime Philip is a gamer, maker and a crafter. Everything from pumpkin carving to 3d printers and teaching kids about programming and technology in the Coding Pirates organisation.

About Playable

Playable is a Saas platform that powers over 650 global brands designed to build playable marketing activities that drive engagement with a brand’s products and services. Playable marketing campaigns are created to be embedded everywhere where you meet your audience.

Connect with Philip