Margot Bloomstein (US)
Independent Brand and Content Strategy Consultant
Author of Trustworthy - How the smartest brands beat cynicism and bridge the trust gap
Based in Boston
Boye Aarhus 25 conference
Presentation: TBA
About Margot Bloomstein
Margot Bloomstein is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content Strategy at Work (2012). She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston, through which she creates brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity.
Over the past two decades, she's partnered with clients like the American Montessori Society, Mailchimp, Sallie Mae, Lindt & Sprüngli, Harvard University, Timberland, the state of Nevada, and the Rhode Island Public Transit Authority to address messaging in both traditional and social media, through design systems and comprehensive content strategy initiatives.
A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot keynotes events and teaches workshops around the world, live and virtually.
Blog post with Margot
Strategy for Trust (2023)