Claus Broholm (DK)
Head of Product at Shopbox
Boye Aarhus 24 conference
Presentation: TBD
Track: Product Management
Time: November 7, 13.00 - 13.45
About Claus Broholm
Claus possesses the unique ability to serve as a bridge between customers, end users, and developers. He takes responsibility for gathering relevant stakeholders and identifying the key aspects of a given business case, technological possibilities, and the needs of the end user. By utilizing prototyping, Claus visualizes the essential elements of a solution, which are then tested with end users before implementation begins. This approach helps to identify issues early, reducing risk and ensuring the "right" solution.
Claus employs an iterative development process, continuously presenting the solution to the customer and testing it with end users to maintain focus on the most important aspects. His experience shows that, whenever possible, the release of beta versions to real users in real-world contexts provides invaluable feedback on whether the solution effectively "solves the problem" and whether development can be completed earlier than expected.