Caroline Jarrett (UK)
Forms specialist at Effortmark
Author of: "Surveys that work: A practical guide for designing and running better surveys"
Higher Education Connect 23
PRESENTATION: The Phylogenetic Tree in Forms Design: making forms work for complex academic applications
SLIDES: Download (PDF)
Boye Aarhus 2011 conference
PRESENTATION: Design tips for complex forms (PDF)
About Caroline Jarrett
Caroline is the forms specialist, advising organisations on how to make forms easier to fill in and how to improve services that include forms.
She uses a mixture of service design, content design, interaction design, and user research techniques to identify problems with forms and services, and work with teams to help them decide how to create immediate improvements and to increase their skills in the longer term.
Caroline is also he co-author of Forms that Work: Designing Web Forms for Usability (Morgan Kaufmann/Elsevier) and of User Interface Design and Evaluation (The Open University/Elsevier).
Her research on topics like “How do people answer questions?” led her to explore the literature on survey methodology, the concept of Total Survey Error, and start advising clients on how to improve their surveys, as well as their forms. Her most recent book is Surveys that work: A practical guide to designing and running surveys (Rosenfeld Media).
She set up her business Effortmark Ltd in 1994, working on a wide variety of forms (paper and web), websites, transactions, and surveys. I’ve written extensively on these themes and speak regularly at international conferences on design, usability, surveys and forms.
Blog posts with Caroline
Creating an effective survey (May 2022)
How to look at a form (November 2022)