Astrid Illum (DK)
Joined Danish national broadcaster TV2 as Product Leader for the Audience Interaction in September 2024
Previously worked as Director & Tribe Lead of Customer Engagement, Technology and Innovation division at DFDS
Based in Copenhagen
Boye Aarhus 24 conference
Presentation: Rethinking data use in digital product and marketing
Track: Digital Leadership
About Astrid Illum
Astrid is a visionary technology leader who excels at bridging the gap between ambitious goals and practical execution. She dives deep into the challenges she faces, striving to understand the full scope of problems before creating a clear vision. Through keen listening, observation, and synthesis, Astrid leads her teams toward optimal solutions, driven by feedback and a commitment to high standards with a touch of pragmatism. This approach has consistently delivered project results that align with strategic objectives.
Examples of her leadership include successfully guiding a cloud migration for the company's CRM solution by fostering a culture of openness, enabling the team to make necessary course corrections and avoid costly synchronization issues. Additionally, Astrid's expertise in customer identity and access management led to a streamlined migration plan for the login system, delivering substantial savings and improving the architectural integrity of customer-facing applications.
For Astrid, leadership is about shared victories. She thrives on tackling challenges alongside her teams and stakeholders, leveraging agile methodologies to foster innovation. She is deeply committed to leading with integrity, ensuring that her actions align with her words, and providing honest, caring support to her teams.
Astrid's career has been fueled by a passion for exploring and leveraging technological innovation to meet business goals. She is always eager to connect with like-minded professionals who are equally passionate about driving change through the intersection of people, processes, and technology.