Date: 22 May, 2023 in Hamburg
Venue: Haiilo, Gasstraße 6A
Time: 15.00 - 17.30

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What’s the real story about MarTech? It looks like 2023 will be a chaotic year, yet another year of massive growth and huge opportunities. It’s also a year with increased cost awareness and as usual expectations from customers continue to rise. How do you deal with this challenging martech environment and make the most of the hype curve?

Join us to hear from Scott Brinker who joins us from the US to share his unique insights and perspective.

Alongside Scott you’ll hear from customer stories and as usual we’ll have plenty of time for Q&A, so that you can continue the conversation and bring back valuable and actionable Martech insights to your organisation.

14.30: Registration & Coffee

15.00: Chair’s Welcome 
Janus Boye, Founder of Boye & Co

15.05: Everything You Need to Know About Martech in 2023
Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com

Marketing in the 21st century isn't dull. The pace of technological change affecting how companies reach, engage, and delight customers has been breathtaking in speed and scope — and it's not slowing down any time soon.

In this candid discussion of the state of the industry, Scott Brinker, the "godfather of martech", will walk you through — well, maybe more of a brisk jog through — the major shifts underway in marketing technology and their ramifications for marketing strategy and operations. 

No fluff, no hype, but a look at the real innovations that will impact your go-to-market capabilities and effectiveness.

15.50: How to differentiate in crowded markets
Kevin Hähnlein, Head of Product Marketing at Haiilo

Scaling the success of a business to multiple markets is a challenge that many companies fail to achieve.

Learn from our experience how to analyze market specifics, localise your positioning and differentiate in crowded markets.

16.20: The hidden success factor behind MarTech
Angelika Gust, Head of Marketing at S-Bahn Berlin

While the MarTech landscape continues to grow, the gap between MarTech specialists & interested parties and the majority of employees in companies also widens. Especially for many of the second group, MarTech is becoming more and more relevant in their daily work.

In this session, Angelika will share how Deutsche Bahn is focusing on building bridges to take all employees with them into the MarTech future.

16.50: How and why we moved on from focusing on increasing ecommerce revenue
By Jan Havel, co-founder of ACTUM Digital

Learn from the story of APOK, a Belgian B2B retailer of construction materials, which made the pivot from the goal of increasing ecommerce revenue to convenience and cost reduction through a customer portal.

17.20: Chair’s Closing Remarks - what did we learn?

17.30: Coffee & Informal networking

Partner

This event couldn’t happen without the support of our partner

Learn more

Read more in these blog posts with Scott Brinker:

• The 2nd age of MarTech (Nov 2022)

• The Democratization Of MarTech: New Possibilities And Challenges (Oct 2018)