Date: 23 May
Time: 15.00 - 17.30
Venue: Imperial Hotel, Vester Farimagsgade 9, Copenhagen

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What’s the real story about MarTech? It looks like 2023 will be a chaotic year, yet another year of massive growth and huge opportunities. It’s also a year with increased cost awareness and as usual expectations from customers continue to rise. How do you deal with this challenging martech environment and make the most of the hype curve?

Join us to hear from Scott Brinker who joins us from the US to share his unique insights and perspective.

Alongside Scott you’ll hear from customer stories and as usual we’ll have plenty of time for Q&A, so that you can continue the conversation and bring back valuable and actionable Martech insights to your organisation.

14.30: Registration & Coffee

15.00: Chair’s Welcome 
Janus Boye, Founder of Boye & Co

15.05: Everything You Need to Know About Martech in 2023
Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com

Marketing in the 21st century isn't dull. The pace of technological change affecting how companies reach, engage, and delight customers has been breathtaking in speed and scope — and it's not slowing down any time soon.

In this candid discussion of the state of the industry, Scott Brinker, the "godfather of martech", will walk you through — well, maybe more of a brisk jog through — the major shifts underway in marketing technology and their ramifications for marketing strategy and operations. 

No fluff, no hype, but a look at the real innovations that will impact your go-to-market capabilities and effectiveness.

15.40: DFDS and privacy-compliant marketing: Transforming data collection and activation
By Astrid Illum, Director & Tribe Lead of Customer Engagement at DFDS in Copenhagen

With privacy regulations challenging traditional tracking methods, organisations must pivot from relying on an overabundance of data to working with more disconnected and partial data.

In this talk, Astrid will share DFDS's journey towards integrating marketing and sales strategies not only with MarTech but also at the core of the IT infrastructure. Through an enriched and cross-departmental event strategy we are working to capture signals, such as user intent, traits, and context, - which can power both external platforms and internal owned channels and deliver a targeted and personalised customer experience.

16.05: Everything is going online, even car sales
By Miika Nimelä, CRM and Marketing Automation Head, Northern Europe at Inchcape in Helsinki, Finland

How can a traditional automotive business react to changing times and provide an exceptional user experience when buying a car online?

Miika will tell more about Inchcape’s DXP solution and showcase the user journey from buying a new car and being a happy, loyal, customer.

16.30: Replatforming to save money and take the digital experience to the next level
By Michael van Dijk, APS IT-diensten & Roel Kuik, Aviva - both joining us from the Netherlands

A story of how search was not working on the site, which then led to a bigger replatforming project. Although technology is ‘just’ a means to a digital end, it can have a huge impact on your business. 

Choosing the right technology will empower your business to grow and achieve your digital goals. Sharing their journey, Michael will talk you through their motivation, how they chose the right technology and the setbacks that led to their success. Joining Michael is Roel, who will share the perspective from the perspective of the trusted implementation partner.

16.55: How we improved the satisfaction of the marketing team and enhanced their performance
By Delfin Vassallo, Marketing Director, Uponor & Jan Havel, co-founder of ACTUM Digital

Uponor, a Finnish company that sells products for drinking water delivery, successfully undertook a monumental task of revamping their web architecture and process across a platform that covers 40 languages and spans 5,000 pages.

Learn from the principles leading to this successful transformation, including an architecture that enables great user experiences, unification of the component library, better onboarding of editors and also the impressive numbers behind the story.

17.20: Chair’s Closing Remarks - what did we learn?

17.30: Coffee & Informal networking

Partner

These events couldn’t happen without the support of our partner

Learn more

Read more in these blog posts with Scott Brinker:

• The 2nd age of MarTech (Nov 2022)

• The Democratization Of MarTech: New Possibilities And Challenges (Oct 2018)