Venue: MSQ Partners, 34 bow street, london, WC2E 7AU
Date: 30 september, 2021
Price: Free (LIMITED PLACES. REGISTRATION REQUIRED BELOW)
PARTICIPANTS: SENIOR digital LEADERS ONLY (NO AGENCIES/CONSULTANCIES)

———————-

Adapting to unpredictable market conditions has been on the agenda for 2020 and 2021, but what lies around the corner when it comes to digital leadership and how do we get there?

If you are a senior leader making plans for 2022, our breakfast event will provide the opportunity to hear insights and recommendations from speakers from Unum, Kentico Kontent and MMT Digital as well as network with fellow executives solving (or trying to solve) complex issues.

This event was co-organized with Kentico Kontent.

8.15am: Registration & Coffee

8.45am: Chair’s Welcome 
Janus Boye, Managing Director, Boye & Co

8.50: How to maximise the return on investment in digital portfolio delivery
Ian Greentree, Head of Consulting, MMT Digital

With input from over 250 IT leaders, MMT Digital recently released an Agile Transformation 2021 report, designed to help organisations understand where the opportunities and risks in digital transformation at scale sit and how to set themselves up for success.

Ian Greentree will be talking through some of the report findings and using related case studies to demonstrate how global companies such as Boots and Vodafone maximise the value of their digital products, significantly improving speed to market, and the role MMT’s digital product delivery framework ‘Compass’ plays.

9.20am: Transitioning in a content-dominated industry – from legacy to the future
D’Arcy Heath, Head of Digital Marketing and Automation, Unum

How do you drive omni-channel digital marketing? In this talk, D’Arcy will take you from concept to mindset, through to managing stakeholder expectations and bringing stakeholders along for the ride. A kind of project-diary of the good, and the not-so-good – some watch-outs and some successes.

9.50am: Do you really have to give up visual content editing when using Headless CMS
Martin Malenovsky, Product Manager, Kentico Kontent

Why is there still a gap between technical and business users? Why is preview seemingly neglected as a part of composing the digital experience and what do you actually need to support the business in achieving the digital goals?

Martin Malenovsky will bring his product leadership lens to share the real needs of business users when it comes to working with content.

10.20am: Chair’s Closing Remarks

10.30am: Coffee & Networking

11am: Goodbyes!